Passionate about storytelling and bringing talent together, filmmaker, entrepreneur, and philanthropist, Roderick McClure is changing the game in the film industry. The Birmingham, AL native is founder of RodFather Productions, an Atlanta based film company responsible for the debut feature, “Both Eyes Open” starring Gail Bean, Taye Diggs, Joy Brunson, and Tristan Mack Wilds as well as the upcoming 90’s rom-com, “Funny Feelings” starring Pretty Vee and Tristan Mack Wilds.
Our discussion consisted of the genesis of Mr. McClure’s passion for film, the steps that it took to reach his goals, the importance of teamwork and keeping God in one’s life, as well as his experiences working on his latest film endeavors and what to expect from them.
What was life like growing up in Birmingham, AL?
Life was very simple. Other than my mother, no one really expected much from us. Everyone around me seemed content just surviving where they were. There was little curiosity of life beyond our neighborhood.
What were your favorite films as a child or young man that helped you mentally escape your life’s circumstances?
The Godfather franchise had a profound impact on me. This was the first movie I ever saw. I wanted to be a boss and in charge of things. I don’t think I really understood that they were gangsters but I wanted to be Al Pacino. Wall Street was also equally impactful. Again, I was drawn to stories of strong, powerful businessmen. Of course, Glory is also on my list. I saw strength, independence, and courage in Denzel’s (Washington) character.
Was there a pivotal moment in particular that made you decide to pursue film or was that always the goal?
My wife and I had a regular movie date nights. We dreamed of one day making a great movie. My first priorities were to raise my family, build businesses that created economic security for my family, and fulfill a personal calling to ministry and faith building. However, my movie dream was always in the back of my mind. I waited until the timing was right. I am blessed now to be able to fulfil that dream.
Being a huge film fan, what made you go the producer route instead of pursuing acting?
My strengths have always been more aligned with leadership, strategy, and bringing people together to accomplish a goal. I like the creative aspect of building. I may jump in front of the camera one day but I really like the idea of bringing various talents and skills together to create an entertaining product.
In music and Hip-Hop in particular, there has always been discourse about the difference between a producer and a “beatmaker” and the music and film world overlap in so many ways. On the film side, explain what a producer’s role entails. How does the executive produced role differ?
The producer provides oversight and leadership on every aspect of the production from start to post. The executive producers help manage the process and approve expenditures and have the final call on most critical decisions.
Tell us about RodFather Productions and how it came to be.
RodFather Productions was established to fulfill the vision I had to create films with unique storylines and establish a platform for actors and crews who may have been underutilized in the industry. I want to give talented individuals opportunities to showcase their God-given talents and skills.
In what ways have working with your family on these endeavors been most beneficial and how important has teamwork been thus far?
Working with my family has been a dream come true. There is always great synergy. When we come together, it becomes all about executing at the highest levels. We don’t get caught up in the minutia. Morgan (daughter) and Josh (son-in-law) are very focused and bring extraordinary skills toward growing the company.
You have a new film coming soon. What can you tell us about “Funny Feelings”, starring Pretty Vee and Tristan Mack Wilds?
Funny Feelings is a throwback to the 90’s rom-com. It is about two best friends and comedy partners whose connection is
complicated, magnetic, flirtatious, and emotionally loaded. The film was directed by Rhonda Baraka and penned by screenwriter Je’Don Holloway-Talley.
Let’s talk about casting a bit. You have worked with a nice range of actors so far from newcomers, to veterans and those who are currently popular. Explain your casting process overall. Were these people picked beforehand, did you have casting calls, etc.?
We tend to look for the person we believe can perform the best job at bringing our characters to life regardless if they are seasoned veterans or first timers serving in various roles. There is a process we have in place to determine the best person and then collaborate with a casting specialist. We look at their gifts, career trajectory, visibility, attitude and energy level, availability, and chemistry with other cast members and crew. We want to maintain a positive, uplifting set at all times.
We are approaching the 1-year anniversary of the release of “Both Eyes Open”, starring Gail Bean and Taye Diggs. What was your experience working on that film and what are your thoughts on it now that some time has passed?
Producing Both Eyes Open was an exhilarating experience. It was an incredible success for a first-time movie production. The cast and crew were phenomenal. Everyone was excited about the production and brought their “A” game which is the reason it became the number one movie on Starz. Gail Bean exhibited great leadership and assisted with the casting of Joy Brunson (This Is Us) and Tristan Mack Wilds (The Wire).
Out of the talent (of any kind) that you have worked with on your first few projects, which of them has been the most unique so far and why?
I honestly say that our entire cast on both projects understood the vision and opportunity of working with RodFather Productions. Each one gave their all to make the projects successful and to create memorable moments. I would not hesitate to work with any one of them on upcoming projects. We were able to create a family like atmosphere on both sets.
What can you say about your experience working on “Both Eyes Open” and “Funny Feelings” overall, being that they are different genres, directors, etc.? In what ways are these experiences similar/different?
We are talking about two different types of productions. Both Eyes Open was a thriller with many serious, intense moments whereas Funny Feelings, a rom-com, brought a lot of laughter on the set and probably more playful moments. Both Directors (Ariel and Rhonda Baraka) operated with a laser focus and managed to keep everyone attached to the daily goals.
Social media has opened the door for everyone to create and that has led to a lot of lanes being overcrowded. What do you think the biggest misconception about filmmaking is?
I think the biggest misconception about filmmaking is that people think they can make a lot of money after a couple of hit movies, and then just live off the residuals. That is not even remotely true. The margins are small, particularly in independent film production. You have to consistently put out new content to survive.
We hear a lot about numbers when discussing films today, especially when we have so much info at our fingertips. What is the reality about filmmaking in terms of budget and other yellow tape like permits, marketing, distribution, etc.?
This is where you have to use your business IQ and get educated about the backend deals associated with distribution, etc. It is one thing to formulate a budget for production, but that is only the beginning. If you don’t understand how the back end works, then there is a great possibility of losing your investments.
What can you say about freedom/ownership when it comes to filmmaking?
We have the resources to finance our projects without waiting on network approvals or having a need to raise funds. Raising
production funds can sometimes take years. That freedom makes us game changers and provides the ability to stay focused on creating more content.
In your opinion, what makes a great film?
It takes a great script, talented director, and a committed cast and crew all coming together under a shared vision to create a masterpiece.
What role has your faith played in your life and career?
None of the things I have accomplished in my life would have happened without my relationship with God. Everything changed for the best after I submitted my life to Jesus. My faith and trust in God drive everything.
Random Question: What do you think about Trae Young’s departure from the Atlanta Hawks?
Trae made some good contributions early in his career but it reached a point where the trade made sense for both parties.
What philanthropic endeavors are your most passionate about?
My wife and I spread our donations annually across a number of areas, including mission work in several countries in Africa, Atlanta-based non-profits focusing on homelessness, food insecurity, and the arts, and several church and ministry initiatives.
What has been the furthest distance you’ve traveled while cycling and how did that sport in particular become an interest?
I have done several cycling rides over 110 miles in one day. I try to average 125 miles per week cycling. Cycling and playing golf are my true passions.
What is up next for RodFather Productions?
We are excited about our projects in development including two powerhouse movies, a love story TV drama series, and an animated children’s series.
Are you currently looking for talent? If so, how can one get in touch?
The door is always open for gifted individuals to come in and be a part of the RodFather experience. The best way to connect is through our website, rodfatherproductions.com or on Instagram @rodfather_productions.
Words + Interview By: Tyrone Davis
Photo by: Eric Jordan
