“Shot in the heart of Cleveland, Ohio, the visual for Heart In It showcases the growth my music has gone through over the past year. I was able to get more creative with the location by shooting in a laundry mat and putting a storyline behind my vision. Heart In It was a chance for me to showcase some acting skills in the intro of the video, while staying true to my authentic self. And in true WOULF fashion, that means putting on for the people I f*ck with the most. I really wanted to highlight a few black owned clothing brands in the visual. Always SHELL out of Charlotte, NC and OTS (Outwork The Struggle) from Cleveland, OH, helped bring my vision together. The genius behind the camera is Kahlel Hale, of Kahlel Production. His direction is what made Heart In It unlike anything I’ve done before.”, says WOULF.
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